Marketing and Sales are two critical components for any small business. They are crucial in attracting new customers and retaining existing ones, which in turn results in increased revenue and growth for the business.
In this month you will learn:
- The difference between sales and marketing
- Concepts of marketing
- Know your audience
- 7C’s of communication
- The tools and skills of communication
Trainer:
Rita Amuchienwa has over two decades of professional experience in sales, strategy and planning, and channel development in the IT and Telecom industry in Africa. She has held sales leadership roles at several renowned Hi-Tech Multi-Nationals, with expertise in cultivating and training both partners and customers on the best channel sales participation. Rita is currently the Country Executive for Intel West Africa, with responsibility for end-to-end business in all West African countries.